Morocco Solidifies Position as Global Tourism Powerhouse with Record Growth

Morocco has strengthened its standing among the world's leading tourism destinations, according to findings from the United Nations Tourism Organization's World Tourism Barometer. The North African nation attracted 19.8 million international tourists during 2025, securing the 22nd position globally for visitor arrivals.

This achievement marks a significant advancement for the country. Morocco improved three places in just one year and has gained twelve positions compared to 2019, when it ranked 34th worldwide, according to the Moroccan Ministry of Tourism.

The growth extends beyond visitor numbers to revenue generation. Morocco's international tourism earnings climbed to approximately $14.8 billion in 2025, moving the nation from 32nd to 31st place in global tourism revenues.

The government's tourism roadmap, initiated in 2023, has prioritized several key areas to drive this expansion. The strategy emphasizes strengthening air connectivity, enhancing tourism offerings, expanding hotel infrastructure, and elevating the overall quality of visitor experiences. Investment in workforce development within the tourism sector has also featured prominently in these efforts.

Early 2026 data demonstrates the momentum continues. During the first quarter of this year, Morocco recorded a 7% increase in tourist arrivals, substantially outpacing the global average of 2%, based on UN Tourism Organization statistics.

By the end of May 2026, Morocco had welcomed more than 7.7 million visitors, representing a 7% increase compared to the same period in 2025. May alone proved particularly strong, with the country receiving 1.7 million tourists—a 13% jump from May 2025.

Fatima Zahraa Ammor, Morocco's Minister of Tourism, highlighted the sector's continued success. "The Moroccan tourism sector continues to achieve positive performance during the year 2026," she stated, adding that "The recorded results confirm the success of the strategy that focuses on investing in air connectivity, developing the tourism offer and improving the tourist experience."