Bank Audi's Neo Platform Partners with Competition to Champion Lebanese Student Creativity

Neo, Bank Audi's digital banking service, has partnered with the Fernan Hosri Group to support the twelfth edition of the Unleash Your Creativity competition, an annual showcase of advertising and marketing talent across Lebanese universities. The initiative received backing from both the Ministry of Labor and the Ministry of Education and Higher Education.

The collaboration reflects a shared commitment to empowering Lebanon's younger generation. Organizers emphasized that young people in the country merit meaningful opportunities to develop their potential, and that when creative talent receives proper support and encouragement, its possibilities are boundless.

The competition drew participation from over 150 students representing nine major Lebanese institutions: the American University of Beirut (AUB), American University of Science and Technology (AUST), University of Balamand (UOB), Lebanese American University (LAU), Lebanese University (LU), Notre Dame University (NDU), University of the Holy Spirit of Kaslik (USEK), Saint Joseph University (USJ), and the Graduate School of Business (ESA).

Students tackled an ambitious challenge centered on exploring the future of digital transformation in neo banking. Over several months, participating teams developed comprehensive marketing campaigns that extended well beyond traditional academic exercises. Their work benefited from mentorship provided by seasoned professionals specializing in advertising, digital innovation, and entrepreneurship throughout the region.

On June 4, following evaluations by a panel of judges and a nationwide online voting process, the competition announced its winners. A team from LAU's Byblos campus secured internship positions at Rubicom Advertising Agency in Cairo. Meanwhile, both ESA and USEK Kaslik earned internship placements with prominent advertising firms operating within Lebanon.