Tuesday, July 21, 2026

Neo from Bank Audi Celebrates Winners of 2026 Prom Challenge Digital Campaign

May 25, 2026
youth digital campaign
youth digital campaign

Neo from Bank Audi has unveiled the winners of its 2026 Prom Challenge, a digital initiative that exceeded organizers' expectations in capturing the enthusiasm of Lebanon's student population.

The campaign, which launched two months prior to the awards ceremony, invited secondary school students to develop and share creative videos showcasing Neo across Instagram and TikTok. The response demonstrated the appetite for youth-centered digital engagement, with participation from 50 schools and more than 2,000 students collectively producing over 100 videos that circulated on social media platforms.

The competition featured two distinct award categories. The Most Creative Video Award recognized schools demonstrating exceptional originality and visual artistry, as determined by a panel of creative professionals and social media specialists using a four-point evaluation framework. Three schools earned recognition for the Most Viral Video Award based on their videos' engagement metrics and social media reach.

The Most Creative Video Award recipients were:

  • College Mont La Salle
  • College Notre Dame de Jamhour

Schools receiving the Most Viral Video Award were:

  • SABIS Choueifat
  • Secondary school for charitable purposes — Achrafieh
  • Notre Dame de Louaizé

Neo characterized the 2026 Prom Challenge as more than a competitive exercise, framing it as a demonstration of confidence in Lebanese youth's creative potential and capacity to generate culturally significant digital content.

As part of its commitment to supporting the country's student population, Neo offers a specialized student banking account designed to facilitate money management during university years. The account features no monthly subscription costs, zero maintenance charges, no minimum balance requirements, multi-currency card functionality, and exclusive student discounts and benefits.

Compare options